In its second year under directors Jason Di Iulio and Roberto Cardone, Royal Croquet Club will move from Pinky Flat to Adelaide University in 2019.
“Pinky Flat was a great venue and a huge success but the site did have its limitations,” Di Iulio tells Broadsheet.
In another surprise move the new-look festival hub will also be re-christened RCC Fringe. Di Iulio says he and Cardone want to “better align ourselves with the [overarching] festival”.
In its new home on campus, RCC Fringe will activate areas such as Bonython Hall, the Maths and Barr Smith lawns, Union House and the Cloisters. Di Iulio cites “significant brand alignment” with the university. He also says there will be an “exclusive benefits program” for students and alumni.
“Our new home at the University of Adelaide provides great opportunity to create an RCC Fringe that is bigger and better than ever and to create and deliver new and unique experiences for Adelaide.
“Given the iconic buildings and grounds, we will be creating immersive spaces and areas similar to that created at the Edinburgh Fringe.”
Di Iulio and Cardone – who now operate under the company Momentarily – acquired the RCC after founders Stuart Duckworth and Tom Skipper’s events company The Social Creative went into voluntary administration. Duckworth is still involved as creative director.
In January the new directors secured a five-year license to continue to run the RCC at Pinky Flat. As such, the Riverbank site will still be used during the 2019 festival – though it’s unclear in what capacity.
Di Iulio says to expect “a significantly larger RCC event”. “While the new home of RCC Fringe is closer in proximity to the other Adelaide Fringe hubs in the East End, the activations throughout the university grounds and buildings and the RCC’s unique programming style will make it quite a different experience.”
RCC Fringe 2019 will run from February 15 to March 18. A program will be out in the coming months.