Following its first Australian opening in Surry Hills, global fitness chain Barry’s Bootcamp has doubled down for its second Sydney location. It has opened an 822-square-metre space in Martin Place, and it’s twice the size of the first Sydney spot.
“We need to cater to the Martin Place working community,” head of Australian operations Heston Russell told Broadsheet. “Our facilities, pre- and post-workout, have been stepped up to cater for them in terms of volume and capacity.”
This means in addition to its fitness regime – where different muscle groups are targeted depending on the day of the week via 55-minute high-intensity interval-training sessions – the signature “red room” has 25 treadmills and a maximum class capacity of 57. As the name suggests, the room is red and the class includes a mix of cardiovascular work on the treadmill and then strength training on the floor. Dumbbells, weights, resistance bands, sand balls and mats are stationed at either end of the room.
Russell says trainers write a new program and playlist for each class (no two classes in a week are the same), and provide movement modifications for beginner, intermediate and advanced levels. “We are all about the collective sweat. Once you’re in there working out, you do you. We’re there to provide the rest,” he says.
Also new to the Martin Place studio is the stretch and relaxation room, with foam rollers and floor mats, and a remodelled “Fuel Bar”. The post-workout smoothie and snack bar measures about seven metres long and is positioned towards the front of the studio to capture walk-in customers.
For the new space there’s a new smoothie: The Face Lift. It’s made with collagen, coconut water, coconut flesh, cacao powder and nibs, almond butter, and vanilla whey protein. “It’s actually delicious,” says Russell. “It tastes more unhealthy than it actually is.”
There are now 49 Barry’s gyms around the world, and each franchise reflects the aesthetics of its location. Compared to Surry Hills’ metal-and-stone look, the CBD location has slatted wood accents. “[We wanted] to make it warm, with a corporate feel and a contemporary vibe,” says Russell.
Founded in West Hollywood, Los Angeles, by “celebrity trainer” Barry Jay in 1998, the gym franchise counts David Beckham and Harry Styles among its clients; since 2009, the chain has steadily expanded across the US, and to international markets in Norway, Sweden and the UK.
Barry’s growth shows no signs of slowing. More studios are due to open in Manchester and Silicon Valley, while closer to home, a third Sydney location and the inaugural Melbourne studio will open in the new year.
Barry’s Martin Place
Level 2, 52 Martin Place, Sydney (Entry via Elizabeth Street)
0449 805 421
Mon to Thu 5.20am–8pm